Art Direction

This is a sample of the Bar and Bat Mitzvah course we put out for 12/13 year olds to study with their parents. It is for young adults but it's the parents we needed to appeal to in order to get them to sign up. There are 7 videos total in this course. The call to action was important to get the families to want to move on to the next video. We added a little gamification into it as well to keep the kids engaged and wanting more.

This video was created to always be relevant no matter what new content is created. It needed to show viewers the expanse of what our company provided and how many people are positively impacted by our work.  Meant to live on the website and sent out when necessary.  

Most of the videos I managed were weekly bible portion videos. We came out with a new one every single week. 

This video was created during Covid when passover was coming and everyone was anticipating being alone. It was a really tough time and we wanted to help bring joy and inspiration during such a difficult time. 

This is  a producers circle promo video to get the highest paying subscribers to go even further and donate a larger amount yearly which would gain them access to more content and and lots of perks. Call to action was to show the viewer all the ways their money can help spread our mission and how they are part of something great.